Customers have always bought products and services based on their interpretation of value. Customers used to apply basic...
How ChatGPT can help your small business
ChatGPT, a large language model developed by OpenAI, can assist small businesses in a variety of ways, including content...
Elon Musk’s six rules for ‘insane productivity’ can benefit any business — even yours
If you run a business, you’ve likely heard of Elon Musk. Musk isn’t just the leader of several companies; he’s rep...
4 ways to increase the value of your business in a high-interest-rate environment
The cost of borrowing capital is much more expensive than it was a year ago. That makes it riskier to fund growth. Wheth...
Maximize the value of your business by eliminating headaches
The voice on the phone sounded eager for some help. “I heard that you people can help a guy like me do what it takes t...
Looking for new customers? Understand who is in your target market
As the end of 2022 approaches, you, like “Mike,” may be considering your marketing plans for 2023. Mike is the head ...
Acquihire — A talent acquisition strategy
Tight labor market? Bad economy? It’s the perfect time for an acquihire, the practice of buying a company to benefit f...
Normalize talking about burnout with employees
Recently I wrote a column about quiet quitting, the phenomenon of doing the bare minimum in the workplace. At its core,...
Quiet quitting can kill your business — but only if you allow it
I am just going to say it — proponents of “quiet quitting” are brats. I should acknowledge that there isn’t an ...
Embezzling happens more than you think. Here’s how you can protect yourself
In the book “When to Rob a Bank,” authors Steven Levitt and Stephen Dubner point out some of the downfalls of robbin...