As the end of 2022 approaches, you, like “Mike,” may be considering your marketing plans for 2023. Mike is the head of marketing at a bank headquartered in Berkshire County. Mike tells me he wants to take advantage of shifts…
The United States’ gross domestic product (GDP) was negative for two straight quarters. Many people would call that a recession. The National Federation of Independent Business (NFIB) Small Business Optimism Index dropped to 89.5 in June 2022. The NFIB survey revealed that…
Is the labor shortage making it challenging to add to your sales team? Build a successful marketing system. In addition to driving more prospective clients to your company, a benefit can be the effective doubling of your sales team —…
When the owner is the rainmaker, accounting for 76 to 100 percent of sales, the business will lose out to its competition. John Warrillow, the founder of The Value Builder System, maintains that business owners don’t do enough to make…