Forward-thinking companies have invested in search engine optimization (SEO), website engagement, funnels, geofencing an...
Business leaders: Broaden your perspective with non-industry coaching
In 1962, the Peace Corps introduced the slogan “the toughest job you’ll ever love.” Accepting that premise, “bus...
Business co-leadership: advantages and challenges
Corporate leadership is typically associated with a single person. The focus is often on high-profile CEOs such as Amazo...
Buying a business: use “goodwill” to offset high interest rates
The Wall Street Journal prime interest rate is currently 8.5 percent, easily doubling potential interest expenses from a...
Grow your business in an Amazonified world: 7 strategies from Jeff Bezos
The Amazonification of American consumerism has disrupted numerous industries. Companies on Main Street, USA often find ...
Enhanced engagement: the fortune is in the follow-up
Small businesses are often terrible at follow-up, a problem compounded by their success. More work is created on the pat...
Group incentive plans: grow your business by inspiring your employees to act like owners
“Vision without execution is hallucination,” Thomas Edison said. As a business owner, you can support employees in e...
It’s Not a “No Meeting Day;” It’s a “Get Stuff Done” Day
Too many meetings can make it difficult for companies to get things done. They negatively affect employees’ psychologi...
Looking to gain a competitive advantage? Know your value discipline model.
Customers have always bought products and services based on their interpretation of value. Customers used to apply basic...
How ChatGPT can help your small business
ChatGPT, a large language model developed by OpenAI, can assist small businesses in a variety of ways, including content...
Reducing expenses in a recession. Do you cut advertising or lay off workers?
The United States’ gross domestic product (GDP) was negative for two straight quarters. Many people would call that a ...
What is work from home, really?
Things are getting back to normal since the peak of the COVID-19 pandemic. TSA check-ins are at 90.7 percent and restaur...