Forward-thinking companies have invested in search engine optimization (SEO), website engagement, funnels, geofencing an...
Value Builder Video Series with Allen Harris
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Looking to gain a competitive advantage? Know your value discipline model.
Customers have always bought products and services based on their interpretation of value. Customers used to apply basic...
The customer isn’t always right
I fired two clients, and maybe you should, too. Given the length of this column, I had to choose between the opportunity...
‘My customers love me,’ and other lies business owners tell themselves
“Our customer service,” replied David. David owns a financial services company near Pittsfield. David struggles to a...