Customers have always bought products and services based on their interpretation of value. Customers used to apply basic...
How ChatGPT can help your small business
ChatGPT, a large language model developed by OpenAI, can assist small businesses in a variety of ways, including content...
Reducing expenses in a recession. Do you cut advertising or lay off workers?
The United States’ gross domestic product (GDP) was negative for two straight quarters. Many people would call that a ...
What is work from home, really?
Things are getting back to normal since the peak of the COVID-19 pandemic. TSA check-ins are at 90.7 percent and restaur...
Kill a Stupid Rule
Life is complicated. Work doesn’t have to be. Let’s simplify it. The benefits of simplification are higher profits, ...
60,000 businesses can’t be wrong
How does your business score against its competition? Finding out is the first step in charting a course toward being th...
Your biggest competition doesn’t matter
When business leaders meet, the conversation often revolves around a popular question: “Who is your biggest competitio...
Purpose as a competitive advantage
Once upon a time, the sole purpose of a business was to make the owner rich. Today, it’s considered “mainstream” f...